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Project type

John Lewis Advert

Date

February 2024

Location

Leeds

Software

DaVinci Resolve

Role

Editor

Camera

Panasonic EVA1

For my module on commercial filmmaking I was tasked to create a John Lewis Advert inspired by one of their Christmas ones whilst following our chosen archetype. For ours we decided to blend the innocent and creative with the element of redecorating your childhood bedroom. We used the idea of nostalgia and how that relates to the 2009 Christmas advert, our own and the transition between childhood to adulthood. We're meant to feel very cluttered and busy as a child (childhood room) but when we transition into the adults room its cleaner, simple and more freeing with the space.

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